Digital Marketer Job in Nairobi, Kenya 2021
Career Employment Kenya: Digital Marketer Job in Nairobi, Kenya 2021
Job Description: Today Recruitment Kenya

Job Title: Digital Marketer

Industry: Real Estate

Location: Nairobi

Gross Salary: Kshs 30k – 35k

Our client in the real estate industry is seeking to hire a digital marketer.

He/She will be responsible for increasing online presence on the business and contributing to revenue growth, managing the company’s digital platforms, developing creative marketing campaigns to improve revenues, managing all social media channels and campaigns to sustain an engaging audience experience, to increase audience satisfaction and spearhead the company’s e-commerce strategy.

Additionally, he/she will be establishing contact with online customers, following up on potential new leads, and undertaking market intelligence.

Key Responsibilities:

  • To ensure that the company Website is easily found by the target audience
  • To Optimize website structure and content so as to drive relevant traffic to the website.
  • He/She will be responsible for website content and for creating and implementing content strategy in order to ensure online objectives are achieved
  • Execute eCommerce and social media strategies to meet revenue and growth targets.
  • He/She will be responsible for managing online presence and company brand by using social network tools such as Facebook, Twitter, Instagram and LinkedIn.
  • Must be able to use email marketing platforms such as Mailchimp and mailerlite to build custom email campaigns.
  • The digital Marketer will be responsible for converting an online visit into online sales
  • Play a key role in the strengthening and implementation of the company’s strategy
  • Website data management and analysis.
  • Strategy implementation and monitoring through data analysis and SOI
  • Continually drive improvements in the user experience and customer journey across all online touchpoints, in order to drive conversion rate optimization and revenue
  • Ensuring that payment options and promotional tabs are configured correctly.
  • Monitoring website traffic and customer reviews to gauge responses to site updates.
  • Analysing sales-related data to predict future sales
  • Collaborate with the team on improving marketing materials based on insights from the field.
  • Always understand the current market trends including competitors and communicate such information to the management team.
  • Provide excellent customer service and management to all customers
  • Other strategies include video Marketing. Influencer marketing, Programmatic advertising, Affiliate marketing, and pay–per–click advertising

Key Qualifications.

  • Bachelor’s Degree in BBIT, Marketing & Communication or any other Business related field
  • At least 2 years of experience in Digital Marketing
  • Excellent data analytics and excel proficiency is a plus
  • Demonstrable understanding of the strategic role of marketing and communication to impact on business results
  • Excellent writing and editing skills
  • Must have the ability to develop and successfully execute and track marketing campaigns
  • Excellent planning, organizational skills with high integrity

How to Apply

If you are up to the challenge, possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject (Digital Marketer) to before 29th January 2022.

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