Head of Marketing Job In Nairobi (200k – 400k) Kenya 2019
Career Employment Kenya: Head of Marketing Job In Nairobi (200k – 400k) Kenya 2019
Job Description: Today Work Kenya

Head of Marketing Jobs, Sales & Marketing Jobs, Jobs In Nairobi

Our client  is an award-winning for-profit technology start-up that is disrupting the agriculture sector in Africa. We build and deploy technology to level the playing field for agricultural buyers and sellers by lowering the cost and risk of transacting with smallholder farmers. Their vision is to become the leading technology driving rural commerce in Africa.

The Head of Market Linkage will be responsible for all aspects of the design, development and execution of our strategy to link farmers to traders in the informal market. S/he will be responsible for refining the market linkage strategy using data from market tests and achieve proof of concept prior to scaling the solution. We are looking for someone who is entrepreneurial, likes to get their boots muddy, thrives on creating order from chaos, and is motivated to join an early stage start-up with huge potential for growth.

 About the Role


  • Conduct primary and secondary research to better understand the current and potential value chains, especially as related to market access, and on similar models in Kenya and other markets that can inform the company’s  brokerage strategy.
  • Establish and monitor clear, well-aligned and measurable KPIs for the market linkage model
  • Execute the test of the brokerage model, including but not limited to:
    • Recruitment and training
    • Training of Field Officers to serve as brokers
    • Educating farmers
    • Securing commitments from farmers to sell  if offered input loans
    • Ensuring compliance with trade terms , including but not limited to standards weights and measures for sales, price transparency, etc.
    • Work closely with Product & Engineering to ensure the features and functionality of the minimum viable product are ready to be shipped in time for the season
    • Ensuring timely and accurate payment by traders to the company , and by the company  to the broker and the farmer (less the loan amount)
  • Develop and execute a plan to capture lessons learned and to transform them into improvements to our strategy and/or operations related to market linkage
  • Provide support with economic feasibility analysis for the brokerage solution, including but not limited to assessing customer acquisition costs, determining pricing for establishing effective incentives
  • Collaborate closely with the Input Sales and Distribution Manager to ensure that both sides of the platform are linked and well-coordinated
  • Proactively communicate internally and externally about the company brokerage model as it evolves
  • Contribute to raising the bar across the company in terms of performance, reliability, emotional intelligence and grit


  • A minimum of a bachelor’s degree, preferably advance degree, in business or related field
  • At least 5 years of experience in sales in the agriculture sector
  • Proven alignment with our core values, which are Get Your Boots Muddy, Do the Right Thing, Act Like an Owner, Be Passionate and Persistent, and Go Farther Together
  • Passion for poverty alleviation and/or using technology for good
  • Realistic optimist – no one would call you a cynic nor a Pollyanna
  • Creative and original thinker – when you encounter a problem, you are creative about how to get around it
  • Process driven – process flows, KPIs and targets make you happy
  • Detail oriented – you always measure twice and cut once
  • Empathetic leader – your EQ is at least as high as your IQ
  • Fluency in Swahili required; working knowledge of other languages in Kenya is a plus

How to apply

For candidates who meet the above requirement to share CV to jobs@jobsikaz.com with the title ‘Head of Market ’ on the subject line.

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