Various Vacancies in FODEWA, Kenya 2021
Career Employment Kenya: Various Vacancies in FODEWA, Kenya 2021
Job Description: Today Work Kenya

Sales Manager

General Summary:

Support the brand by
driving sales within our local and international markets. Serve as a liaison
between our manufacturing unit and retail unit. Maintain consistent grooming,
visual merchandizing, and housekeeping standards. Maintain an up-to-date knowledge
of all company designs and technical information as well as fabric compositions
and care. Ensure adherence of company sales standard operating procedures
(SOP). Build effective working relationships with colleagues in our store and
in the manufacturing unit.


  • He/she represents the company and is a proactive
    sales professional who operates according to the policies set by the
    company. He/ She ensures that all aspects of the retail section of the
    company runs efficiently.
  • Reports to the creative director
  • Experience: 4-8 years in a high-end sales and
    marketing role. Interest in fashion a must.
  • We embody the vision and philosophy of our ideal
    consumer,, she is independent, smart, honest and conscious. She ls
    beautiful and she loves beautiful clothes.
  • An understanding of luxury and the ability to
    translate that to the client is essential. The role requires full
    understanding of the brand as well as the ability to provide superior
    customer service. The recipient must be dedicated to the brand. He/She
    must be able to create a warm welcoming environment and build and develop
    relationships with clients.

Duties and Key

  • Support and supervise sales.
  • Consistently reinforce company
    standards with regard to store image.
  • Ensure you motivate sales team.
    Make sure sales team are enthusiastic and eager to sell.
  • Keep up to date with happenings
    within the fashion industry.
  • Keep staff informed weekly on
    store performance.
  •  A willingness to learn
    the entire production process.
  • Computer skills in order to
    maintain an up to date and efficient CRM system.
  • Take all necessary measures to
    ensure the safety of the products and all valuable materials in the
  • Take charge of stock
    management, transfer of garments to studio, deliveries, replenishment of stock
    and all inventory related processes.
  • Manage alteration issues by
    having a knowledge of pinning, fitting and writing alteration tags clearly
    for the production manager to understand. Liaise with production manager
    on alteration issues.
  • Understand the ordering process
    from end to end. (see SOP)
  • Know exactly what products are
    in the boutique in order to optimize sales.
  • Price all garments.
  • Monitor timekeeping compliance
    and absences by staff in order to support payroll calculations.
  • Exude a mature, worldly
    business attitude and professional presentation.
  • Display familiarity with the
    product and luxury market position of the brand.
  • Be informed about all the
    activities the brand has and is going to participate in. This information
    should be passed onto the customer.
  • Have the ability to sell and
    exceed targets. To up sell and cross sell.

Essential duties and

  • Manage, lead and analyze store
    KPI’s and actions.
  • Lead and manage boutique team.
  •  Actively build client
    rapports to drive sales and build brand
  • awareness.
  • Service clients according to
    the brand standards.
  •  Administer, lead and plan
    store operations.
  • Identify potential retail staff
  • Continuously build knowledge of
    our brand values, product and the
  • luxury retail market.
  • Maintain a consistent and
    professional appearance and manner.
  • Possess a sophisticated and
    intelligent customer approach.
  • Ensure that the store is
    merchandised according to brand visual standards.
  • Treat clients with respect and
  • Consistently achieve monthly
    sales targets.
  • Develop and execute regular
    product knowledge training for sales team.
  • Analyze customer base and
    foster client loyalty by knowing what the client wants and keeping them
    informed when styles or fabrics they would love come into the boutique.
    This will increase cross- selling and purchase frequency through existing
  • Knowledge of what would suit
    the client. (color/style) CRM is helpful in this case. KNOW YOUR CUSTOMER
  • Ensure bestselling items are
    always in stock.
  • Provide weekly recaps to
    director on sales results, weekly initiatives, future strategies and
    general market feedback.
  • Plan, execute and lead all
    exhibitions, pop up events, cocktail parties and fashion shows.
  • Conduct morning meetings with
    sales team and plan for the day.
  • Support production and
    marketing teams in their strategy by ensuring the sales floor reflect
    current styles.
  • Treat the clothes like gold
    show they are precious by the way you treat and handle them. e.g.,
    beautifully presented on hangers and handle with care.


Sales & Marketing Manager

Job Description: Sales & Marketing Manager

Reporting to:1.Chief Executive Officer


Role Objectives:

  • Directs
    planning, forecasting, marketing program development, partner relationship
    development, collateral material development and customer satisfaction
  • Develop
    and implement policies and procedures to assure achievement of Marketing
    Plan objectives.
  • Provide
    strategic input and direction for product plans and serve as primary
    liaison between marketing and sales.
  • Provide
    overall direction to the sales management team on issues such as sales
    targets, performance and call planning.
  • Lead
    the sales team in developing and implementing effective training solutions.
  • Develop
    and direct the implementation of field sales practices and procedures in
    order to guide the field sales force to optimum efficiency and
    motivational effort.
  • Defines
    data-driven action strategies in order to consistently optimize the
    business’s commercial performance.
  • Establishes
    short and long term sales goals and quotas in line with corporate
  • Leverage
    understanding of the local business environment to support the development
    of a successful sales strategy.

Role Requirements: 

  • Strategic
    leadership of teams through periods of high growth, dynamic market
    conditions and early-stage ambiguity, similar to what you would experience
    in a start-up.
  • Strong
    track record of development and experimentation with new and emerging
    marketing channels.
  • Success
    in developing novel approaches to engage a diverse range of customers.
  • Effective
    leadership of a consumer marketing team responsible for a global brand
    development, creative development, go to market strategy and
    cross-category campaigning.
  • Evident
    success in delivering marketing campaigns that break new creative ground,
    engage memorably and deliver business impact.
  • Acumen
    at interpretation of detailed marketing data.
  • Demonstrated
    ability to work effectively with a range of senior marketing, creative,
    product and business leaders to deliver unprecedented results.
  • Ability
    to work on a diverse team or with a diverse range of coworkers.
  • Skills
    and experience are to include sales and commercial team leadership and
    demonstrate a comprehensive understanding of Sales Training, Marketing and
    Market Access;
  • Possess
    the capability of analyzing trends and identifying opportunities to
    realize maximum results from the implementation of the brand plan;
  • Possess
    the managerial ability to effectively organize and direct the functions
    under incumbent’s control;
  • Ability
    to effectively communicate with sales and non-sales personnel at all

Key Performance Areas

  1. Strategy  Development
  • Develop
    and implement an effective commercial strategy in accordance with the group
    business strategy and the global/regional sales strategy to meet the sales
  • Craft
    strategies for all Sales & Marketing teams,including Digital,
    Advertising, Communications and Creative.
  • Implements
    sales action plans that incorporate key actions that work to set KPI’s for
    the business.
  • Design
    branding,positioning and pricing strategies.
  • Identifies
    key marketing outlets and competitive strategies that will enable
    achievement of maximum sales volume.
  • Identifies
    areas of improvement in sales strategies and with a view of establishing
    actionable insights for the improving of sales and business profits.
  1. Target Enforcement
  • Develops
    Sales motivation initiatives to keep high Sales performance towards the
    annual business target.
  • Define,
    monitor and enforce targets to the Business units /product ranges.
  1. Budgeting & Forecasting
  • Prepare
    and manage monthly, quarterly and annual budgets for the Marketing
  • Prepares
    forecasts and KPI reporting for the sales leaders, CRO, and upper
    management, for use in organizational planning, financial forecasting,
    budget setting and strategic planning.
  1. Reporting
  • Set,
    monitor and report on team goals.
  • Provide
    clear, concise and value-added management reports in support of executive
    meeting planning / briefing.
  • Prepare
    and present sales reports detailing sales, potential sales and areas of
    proposed client base expansion.
  • Monitor,
    prepare and report on marketing communications and sales activity.
  1. Branding
  • Ensure
    our brand message is strong and consistent across all channels and
    marketing efforts (like events, email campaigns, web pages and promotional
  • Coordinate
    sales and marketing efforts to boost brand awareness.
  • Evangelize
    the product and personally help close largest deals.
  1. Performance Analysis
  • Review
    and analyse sales performance against plans to determine effectiveness.
  1. Customer Analysis
  • Analyze
    consumer behavior and determine customer personas.
  1. Competition Monitoring 
  • Identifying
    new trends ahead of the curve, hence, offering the business a competitive
    advantage and keeping it ahead of its competition in the market.
  • Monitor
    competition (acquisitions, pricing changes and new products and features)
  1. Opportunity Identification
  • Identify
    opportunities to reach new market segments and expand market share
  1. Relationship Building
  • Builds
    strong relationships with the external partners and consumers and
    regularly interacts with them by attending sales workshops, seminars and
    hosting events, hosting sales events for the business’s product.
  1. Training
  • Develop
    training  curriculum for Sales & Marketing Department.
  • Develop,
    implement, and review training policies and procedures.
  • Direct
    staff, training and performance evaluations to develop and control sales
    and marketing programme.
  1. Sales calls/visits
  • Conduct
    sales calls/visits/approaches either independently or in collaboration
    with sales team to develop and establish effective business relationships
    with customers and explore their needs.
  • Maximise
    the existing client base through cross selling existing products and
  1. Agreements Negotiation
  • Negotiate
    customer supply agreements, provide input to forecasting process,
    marketing and customer service activities as well as lead other activities
    leading to the sustainable growth of the company.
  1. Research
  • Conducts
    regular and consistent research on the latest market best practices and
    trends in order to constantly keep the business at par or even ahead of
    other players and driving greater sales resulting from the securing a
    greater market share.


Job Descriptions

JOB TITLE: Marketing Director

PLACE OF WORK: Head office





Marketing Manager & Sale Manager


To drive revenue growth and long-term profitability of the
company by designing and implementing effective marketing strategy, positioning
and delivering the company’s value propositions to targeted markets, locating
and exploiting attractive market opportunities, managing the development and
commercialization of products, gaining market leadership through customer
acquisition and retention, and strengthening the eminence of the brand. 


  • Lead
    the market research process to gain customer and marketplace trends and
    insights, identify growth opportunities, analyze and select businesses and
    geographic markets to compete in.  
  • Determine
    the scope of market research needs, including secondary research and
    research design/implementation, and define and develop required in-house
    capabilities required for market intelligence.
  • Identify
    promising business opportunities and ideas and present to and consult with
    senior management on business trends with a view to developing new
    services, products, and distribution channels. 
  • Define
    short and long-term marketing goals, and corresponding marketing programs
    and initiatives, making profit and loss trade-offs to deliver revenue and
    profit objectives. 
  • Drive
    new product development including identification of unmet customer needs
    and marketplace insights, development of new product/technology concepts,
    and building business case. 
  • Lead
    the effective commercialization of newly developed product concepts by
    identifying and securing any human resources needed, building or securing
    the business and functional requirements for the product, testing and
    refining the product, rolling out the product. 
  • Lead
    the development and delivery of sales training programs to enhance sales
    teams’ product knowledge and selling effectiveness.  
  • Coordinate
    and lead the development and review of pricing policy for new and existing
    products and ensure consistent and accurate application of pricing
    guidelines and policies, and manage pricing appeals. 
  • Lead
    the development and implementation of an integrated marketing
    communications and public relations programs comprising media advertising,
    publicity programs, events and other elements and track their
  • Oversee
    translation of creative briefs into advertising campaigns, media placement
    and purchasing, packaging art, website content, and track effectiveness of
    campaigns and align campaigns with product and brand goals.
  • Cultivate
    strategic relationships with existing and potential customers and business
  • Lead
    the development and implementation of customer feedback instruments (i.e.,
    surveys, etc.), insights from sales force, distribution centers and
    operations and use findings to improve customer experience and enhance
    sales force effectiveness. 



  • Master’s
    degree or Bachelor’s Degree in Marketing, Sales and Marketing, Business
    Administration or related field.
  • Full
    professional qualification is desirable.


  • For
    Master’s degree (10) years of experience of which two (4) years should be
    at managerial level or;
  • For
    Bachelor’s degree (12) years of experience of which six (6) years should
    be at managerial level.

Knowledge, Skills, Competence:

  • Proven
    experience as Marketing Director
  • Excellent
    leadership and organizing skills
  • Analytical
    and creative thinking
  • Exquisite
    communication and interpersonal skills
  • Up
    to speed with current and online marketing techniques and best practices
  • Customer-oriented
    approach with aptitude
  • Professional
    chartered marketer (CIM) is a plus

How To Apply

Apply to

Only shortlisted candidates will be contacted.